Upside Now Reaches 35 Million Consumers with the Help of Strategic Partnerships, Driving Retailer Growth

WASHINGTON, D.C., October 3, 2024 – Upside, a leading digital marketplace dedicated to empowering individuals and retailers financially, is proud to announce it now reaches 35 million consumers through its mobile app and partner network, fueled by a growing number of strategic partnerships. This reach — as much as three times larger than industry peers — allows retailers to tap into consumers across gig economy marketplaces, banking apps, and fintech platforms.

“Today’s consumer has more options than ever, and judging by the rise in cross-shopping across all retail categories, they’re taking advantage of those choices and spreading around their spend,” explained Kevin Hart, Chief Sales Officer at Upside. “We work to make Upside retailers the top choice for customers by putting their brands in all the places customers are — no matter the app.” 

Strategic marketing and tech collaborations have been key in expanding consumer access to Upside’s offers. Various tech platforms, apps, and fintech and banking applications co-market these offers to their customers, with many integrating Upside’s personalized promotions directly within their app environments. This provides added value to users while allowing retailers to access new consumer segments at no additional cost. 

Partners include, but are not limited to:

• Uber: Uber drivers can search Upside offers in the Driver App and get routed right to a gas station or restaurant when they need to take a break and refuel. 
• Chime: Millions of Chime⁺ members earn cash back with Upside that is automatically credited to their Chime checking accounts as part of the Chime Deals™ offering.
• Instacart: As part of its Cart Star program for over 600,000 Instacart delivery contractors, Instacart offers Upside as a partner perk with extra cash back boosts.

Retailers looking to grow their customer base and boost profits can connect with Upside’s team of retail experts to learn how joining the Upside marketplace can transform their business: www.upside.com/business/how-it-works/upside-marketplace.

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⁺Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank, N.A. or Stride Bank, N.A.; Members FDIC.