Since 2016, more than 100,000 businesses nationwide have joined Upside to reach new customers and earn proven, incremental profit — to the tune of $1.5 billion. We represent the largest food and fuel network in the United States and connect more than 35 million customers to our participating retailers. 

Are you interested in joining Upside but don’t know where to start? We’ve got you covered.

How can my grocery store join Upside?

Upside puts your grocery stores in front of thousands of shoppers who use the free Upside mobile app to decide where to shop. More than 16% of Upside users claim an offer at a grocery store they’ve never visited before. 

To join, fill out the form on the linked page.

After that, here’s what you can expect: 

• Once we execute an agreement, you’ll give us a few key inputs that fit your business.
  • Credit card processor: This allows us to develop a direct data feed to understand past customer behavior and measure our incremental impact on your business. In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include important identifying information like store ID numbers (if applicable) and street addresses.  
  • Gross margin: So that our algorithm can generate customer promotions that are profitable for you, Upside needs to consider your costs and margin guardrails.  
  • Necessary details to facilitate cash back for customers and arrange payment for our profit sharing.
• Before we launch your sites, we’ll confirm with you that our direct data feed is complete and accurate by reviewing a month’s worth of transactions. Once we have confirmation, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing on the platform. Upside only takes credit for incremental profit, which you can track in your on-demand dashboard.   
• Your account manager will reach out to confirm details and let you know when your grocery store is live on the Upside app. Once your business is live, no more hands-on management is required — but our team is always available, and your dedicated account manager will conduct regular check-ins. 

Read more about Upside’s partnership with Heritage Grocers Group.

How can my c-store or gas station join Upside?

Upside closely monitors margins in real time to make sure you earn profit on every transaction — and we don’t make money if you don’t. On average, fuel retailers see a 70% return on investment per year. Our digital marketplace includes more than 36,000 participating fuel stations and c-stores nationwide. 

To join, fill out the form on the linked page.

After that, here’s what you can expect:

• Once we execute an agreement, you’ll give us a few key inputs that fit your business.
  • Credit card processor: This allows us to develop a direct data feed to understand past customer behavior and measure our incremental impact on your business. In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include their site display names, gas brands, street addresses, site IDs, and some key fuel information like rack terminals, transportation fees, and class of trade.
  • Necessary details to facilitate cash back for customers and arrange payment for our profit sharing.
• Once the above has been completed, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing on the platform. Upside only takes credit for incremental profit, which you can track here.   
• Your account manager will reach out to confirm details and let you know when your grocery store will be live on the app. Once your business is live, no more hands-on management is required — but our team is always available, and your dedicated account manager will conduct regular check-ins. 

How can my restaurant join Upside?

Joining helps bring in new customers and proven profit for restaurants, guaranteed. On average, Upside drives an additional 40–60 customers a month to each restaurant location. 

To join, fill out the form on the linked page.

After that, here’s what you can expect: 

• Once we execute an agreement, you’ll give us a few key inputs that fit your business.
  • Credit card processor: This allows us to develop a direct data feed to understand past customer behavior and measure our incremental impact on your business. We have existing partnerships with many of the largest processors for restaurants in the country, including Wizardline and OneDataSource. In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include important identifying information like store ID numbers (if applicable) and street addresses.  
  • Necessary details to facilitate cash back for customers and arrange payment for our profit sharing.
• Before we launch your sites, we’ll confirm with you that our direct data feed is complete and accurate by reviewing a month’s worth of transactions. Once we have confirmation, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing on the platform. Upside only takes credit for incremental profit, which you can track here.   
• Your account manager will reach out to confirm details and let you know when your grocery store will be live on the app. Once your business is live, no more hands-on management is required — but our team is always available, and your dedicated account manager will conduct regular check-ins.

How can businesses of all other categories join Upside?

Joining helps bring in new customers and proven profit for all retailers, guaranteed. We’re launching in new categories all the time, and we get off to a running start. For example, Upside is driving more than 2,800 transactions per month to participating hardware stores. 

To join, fill out the form on the linked page.

After that, here’s what you can expect: 

• Once we execute an agreement, you’ll give us a few key inputs that fit your business.
  • Credit card processor: This allows us to develop a direct data feed to understand past customer behavior and measure our incremental impact on your business.  In most cases, these feeds are easy to set up and maintain.
  • List of your locations: Include their store numbers and street addresses.
  • Necessary details to arrange payment and facilitate cash back for customers.
• Before we launch your sites, we’ll confirm with you that our direct data feed is complete and accurate by reviewing a month’s worth of transactions. Once we have confirmation, we’ll launch your sites on the platform. 
• We’ll set you up with a private, custom retailer dashboard so you can monitor your account and see how your business is performing on the platform. Upside only takes credit for incremental profit, which you can track here.   
• Your account manager will reach out to confirm details and let you know when your grocery store will be live on the app. Once your business is live, no more hands-on management is required — but our team is always available, and your dedicated account manager will conduct regular check-ins. 

Read more about Upside’s partnership with Nation’s Best.

Join Upside for proven profit

When your business participates in the Upside marketplace, you provide your customers with the most value possible while driving new, proven profit to your bottom line. We prove our impact on every transaction, and you can track that impact with an on-demand, easy-to-use dashboard. Plus, your Upside account team is here for you whenever you need them.

Scroll to the form below to get in touch.