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A marketplace built to drive customers in-store
In Upside’s marketplace, everybody wins. Our personalized promotions drive more transactions and incremental profit to our unique mix of retail partners, while customers get cash back on their everyday purchases.
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Validated by experts in measurement
Our methodology has been rigorously tested and verified by industry-leading analytics firms and thousands of our retailer partners.
Measuring “incremental” impact
Upside generates personalized offers that change customer behavior with a positive return on investment. But those words only matter if we can prove “attribution” — crediting the specific customer touchpoint that led to a given purchase. Only when we can attribute Upside’s impact to each transaction can we claim that the transaction is “incremental,” or “net-new,” to the business.
How our methodology works
Our methodology is built upon a test versus control analysis. We take every Upside user, match them with a control group of non-Upside users that behave similarly, and compare their behavior post-Upside.
Learn about
the user
Pair them with a control group
Measure what’s really “incremental”
Only pay when you profit
We obsessively track Upside’s impact to ensure we only take credit for the sales we’ve influenced. If retailers don’t earn incremental profit from our partnership, neither do we.
Upside
Third-party channels
(like delivery apps)
Measurable return on investment (not ROAS) on every transaction
Uses a profit-share cost structure
Deconflicts with current initiatives, never cannibalizes expected profit
Upside proves its incremental impact, and doesn’t take credit for anything else
Upside’s measurement in action
Participating Schnucks stores see 3% better year-over-year sales with Upside
Schnucks
Participating Schnucks stores see 3% better year-over-year sales with Upside
Schnucks
Trusted by brands you know and love
Upside’s partner network extends your reach, putting your business in front of millions of consumers when they're deciding what and where to buy.
Reach new customers
Retailers in Upside's marketplace dramatically expand their reach, exposing their business to 35 million consumers both within and outside their traditional business areas.
The right offers at the right time
Upside finds customers where they are — on their phones — and presents them with the exact personalized offer they need to choose you when they’re planning their routes and making buying decisions.
No-risk acquisition
Only pay when you profit. Take the risk out of customer acquisition, so you can profitably win and retain new customers — all at an unbeatable return on investment.
“One of the most compelling aspects of Upside’s marketplace is their partnership strategy, which allows us to reach even more new customers and drive more transactions to our business that we wouldn’t otherwise get.”
Scott Terraciano-Spence
VP of Marketing
Sun Holdings
"Upside's partner network enables us to leverage their relationships with restaurants and gas retailers to drive more traffic and sales to our stores."
Sean Weiss
Vice President, Business Analytics & Loyalty Marketing
Price Chopper / Market 32
Read more about Upside’s partnerships
How Upside’s strategic partnerships drive growth for retailers
Strategic consumer partnerships help Upside retailers expand their reach to earn more transactions and more profit.
Wizardline Technologies, Inc. Partners with Upside to Drive More Value to Domino's Franchises
Nearly 160 Domino’s franchise stores have already used the partnership to facilitate onboarding onto the Upside platform.
Upside Now Reaches 35 Million Consumers with the Help of Strategic Partnerships, Driving Retailer Growth
Strategic marketing and tech collaborations have been key in expanding consumer access to Upside’s offers.
The marketplace effect at work
The more Upside’s marketplace grows, the more value we can drive to all involved. When more retailers join the platform, consumers have more opportunities to earn cash back. As consumers earn cash back, retailers earn incremental profit on every transaction. And so the cycle continues.
The only marketplace built for retailers
Other third-party marketplaces prioritize consumer value at the expense of retailer benefit. Unlike those platforms, Upside ensures that everyone wins. Retailers earn incremental profit when consumers get more value — guaranteed.
Personalization
Deploy off-the-shelf, AI-powered personalization that changes consumer behavior. The resulting increase in trips and spend means more profit for our retail partners.
Localized marketing
Upside’s app and network of partner apps reach 35M consumers. Each year, we spend $100M+ to bring more users to the platform — at no cost to retailers.
Everyday retailers
Retailers across food, fuel, hardware, and more participate in the Upside marketplace. This breadth of choice attracts millions of consumers to Upside — so as the marketplace grows, you’ll grow, too.
Exclusivity
Retailers on Upside get a competitive advantage by blocking nearby competitors within certain categories from joining. Other marketplaces don’t offer the same benefit.
Pay for performance
Impressions are a free benefit. Only share the profit earned with Upside on unexpected transactions, so you take credit for all of your ongoing initiatives.
Secure data & insights
Upside’s platform uses the anonymized transaction data retailers already have to power our product, and delivers those insights right back to those retail partners. We only collect information that is required for the program to work, and never sell that data.
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