A marketplace built to drive customers in-store

In Upside’s marketplace, everybody wins. Our personalized promotions drive more transactions and incremental profit to our unique mix of retail partners, while customers get cash back on their everyday purchases.

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Validated by experts in measurement

Our methodology has been rigorously tested and verified by industry-leading analytics firms and thousands of our retailer partners.

Measuring “incremental” impact

Upside generates personalized offers that change customer behavior with a positive return on investment. But those words only matter if we can prove “attribution” — crediting the specific customer touchpoint that led to a given purchase. Only when we can attribute Upside’s impact to each transaction can we claim that the transaction is “incremental,” or “net-new,” to the business.

How our methodology works

Our methodology is built upon a test versus control analysis. We take every Upside user, match them with a control group of non-Upside users that behave similarly, and compare their behavior post-Upside.

Learn about
the user

When a customer claims an Upside offer, we use retailer transaction data (without any personally identifiable information) to build a user profile based on their ongoing shopping behavior.

Pair them with a control group

Next, we find between 10 and 100 non-Upside users with similar purchasing histories over the past year. This control group’s average spend represents what we’d expect the Upside user to spend without Upside.

Measure what’s really “incremental”

Upside compares spend between the user and control group. The difference in the user’s actual spend and the control group’s average is what we deem incremental — and directly attributable to Upside.

Only pay when you profit

We obsessively track Upside’s impact to ensure we only take credit for the sales we’ve influenced. If retailers don’t earn incremental profit from our partnership, neither do we.

Upside
Third-party channels
(like delivery apps)
Measurable return on investment (not ROAS) on  every transaction
Uses a profit-share cost structure
Deconflicts with current initiatives, never cannibalizes expected profit

Trusted by brands you know and love

Upside’s partner network extends your reach, putting your business in front of millions of consumers when they're deciding what and where to buy.

Reach new customers

Retailers in Upside's marketplace dramatically expand their reach, exposing their business to 35 million consumers both within and outside their traditional business areas.

The right offers at the right time

Upside finds customers where they are — on their phones — and presents them with the exact personalized offer they need to choose you when they’re planning their routes and making buying decisions.

“One of the most compelling aspects of Upside’s marketplace is their partnership strategy, 
which allows us to reach even more new customers and drive more transactions to our business that we wouldn’t otherwise get.”

Scott Terraciano-Spence

VP of Marketing
Sun Holdings

"Upside's partner network enables us to leverage their relationships with restaurants and gas retailers to drive more traffic and sales to our stores."

Sean Weiss

Vice President, Business Analytics & Loyalty Marketing
Price Chopper / Market 32

The marketplace effect at work

The more Upside’s marketplace grows, the more value we can drive to all involved.  When more retailers join the platform, consumers have more opportunities to earn cash back. As consumers earn cash back, retailers earn incremental profit on every transaction. And so the cycle continues. 

The only marketplace built for retailers

Other third-party marketplaces prioritize consumer value at the expense of retailer benefit. Unlike those platforms, Upside ensures that everyone wins. Retailers earn incremental profit when consumers get more value — guaranteed.

Personalization

Deploy off-the-shelf, AI-powered personalization that changes consumer behavior. The resulting increase in trips and spend means more profit for our retail partners.

Everyday retailers

Retailers across food, fuel, hardware, and more participate in the Upside marketplace. This breadth of choice attracts millions of consumers to Upside — so as the marketplace grows, you’ll grow, too.

Exclusivity

Retailers on Upside get a competitive advantage by blocking nearby competitors within certain categories from joining. Other marketplaces don’t offer the same benefit.

Secure data & insights

Upside’s platform uses the anonymized transaction data retailers already have to power our product, and delivers those insights right back to those retail partners. We only collect information that is required for the program to work, and never sell that data. 

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Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.