Upside’s impact on individual gas stations vs. non-participating sites

This retailer was searching for a way to understand Upside's impact on their network. To do this, we compared the retailer’s sites in the same market, with the same brand of fuel, similar operations, and the same performance pre-Upside. We found a set of sites in Tampa, Florida that met all these attributes and compared their performance after a group of 17 sites was launched on Upside.

Upside's personalized promotions for increased spending

Upside worked closely with the retailer, devising a tailored strategy that catered to their unique requirements. As of November 2020, the retailer had launched 17 fuel and convenience store locations on Upside. Upside’s solution was three-pronged:

1. Attracting new customers through personalized Upside promotions
2. Amplifying visit frequency from existing customers
3. Competitor blocking – preventing competitors from joining the Upside program in the same vicinity

Competitor blocking is a key strategy that safeguards the retailer’s market dominance, keeping competitors at bay and promoting customer loyalty. By employing personalized promotions, Upside not only succeeded in attracting new customers to the retailer's locations, but also in motivating existing customers to spend more frequently.