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Sports Page Bar & Grill sees 5% sales lift with Upside

How Sports Page Bar & Grill, a local restaurant in Minnesota, used Upside to increase sales and attract more customers

Sports Page Bar & Grill sees 5% sales lift with Upside

How Sports Page Bar & Grill, a local restaurant in Minnesota, used Upside to increase sales and attract more customers

Sports Page Bar & Grill sees 5% sales lift with Upside

How Sports Page Bar & Grill, a local restaurant in Minnesota, used Upside to increase sales and attract more customers

November 2022

Key results

870

new customers driven through Upside, growing their customer base by 24%

5%

sales increase and $87K in revenue due to Upside

70%

return-on-investment from the program

The challenge

Boosting patronage and building a loyal customer base

Sports Page Bar & Grill, a favorite local spot in Bloomington, MN, wanted to attract more customers and encourage repeat visits. Their goal was to find a partner that could help increase their visibility without hidden costs, keeping results transparent and profits high.

Upside solution

Creating a pathway to customer growth and engagement

In December 2020, Sports Page Bar & Grill partnered with Upside. Together, they developed two main strategies:

Attracting new customers: Upside identified potential customers who had not yet dined at Sports Page Bar & Grill locations. Through personalized, Upside effectively brought these new customers to the restaurant, cultivating loyalty and encouraging them to become regulars. Sports Page Bar & Grill also reached 1 million potential customers through the Upside app.

Driving repeat business and engagement: Upside implemented strategies to encourage increased engagement and repeat visits from existing customers. Through personalized promotions and rewards, Upside encouraged Sports Page Bar & Grill's existing customers to visit more regularly, resulting in a rise in orders and higher earnings.

resultS

A 5% sales increase and a thriving, loyal customer base

Thanks to Upside's targeted marketing and customer engagement strategies, Sports Page experienced:

New customer influx: Upside helped drive 870 new customers during this period. This growth helped to expand the restaurant's client base by an impressive 24%, proving that Upside effectively resonated with the targeted audience.
Sales growth: The increase in patronage resulted in a significant 5% rise in total sales. Notably, 4.9% of these sales were directly attributable to Upside's strategies, adding a substantial $87K to the restaurant's revenue.
Customer loyalty: Thanks to Upside's customer engagement tactics, Sports Page saw a +60% increase in trip frequency, with existing customers spending +70% more than usual.
Strong return on investment: Sports Page Bar & Grill saw a 70% return on its investment in Upside's program. This result underlines the cost-effectiveness of Upside's personalized promotions and engagement strategies.

Sports Page owner, Becky Rademacher, celebrated Upside's commitment to prioritizing business profit, saying:

“I love that Upside backs the whole program. You say “If it's not working for them [retailers], then we pay for any non-incremental transactions", and that's huge because a lot of vendors wouldn't do that. It gives me more confidence in the program and partnership”.

Restaurant

Business Owners

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Retailer profile

Partner

Sports Page Bar & Grill

Industry

Restaurant

Location

North and South Carolina

Number of sites

80 franchise restaurants

Joined Upside

February 2022

November 2022

Key results

870

new customers driven through Upside, growing their customer base by 24%

5%

sales increase and $87K in revenue due to Upside

70%

return-on-investment from the program

The challenge

Boosting patronage and building a loyal customer base

Sports Page Bar & Grill, a favorite local spot in Bloomington, MN, wanted to attract more customers and encourage repeat visits. Their goal was to find a partner that could help increase their visibility without hidden costs, keeping results transparent and profits high.

Upside solution

Creating a pathway to customer growth and engagement

In December 2020, Sports Page Bar & Grill partnered with Upside. Together, they developed two main strategies:

Attracting new customers: Upside identified potential customers who had not yet dined at Sports Page Bar & Grill locations. Through personalized, Upside effectively brought these new customers to the restaurant, cultivating loyalty and encouraging them to become regulars. Sports Page Bar & Grill also reached 1 million potential customers through the Upside app.

Driving repeat business and engagement: Upside implemented strategies to encourage increased engagement and repeat visits from existing customers. Through personalized promotions and rewards, Upside encouraged Sports Page Bar & Grill's existing customers to visit more regularly, resulting in a rise in orders and higher earnings.

resultS

A 5% sales increase and a thriving, loyal customer base

Thanks to Upside's targeted marketing and customer engagement strategies, Sports Page experienced:

New customer influx: Upside helped drive 870 new customers during this period. This growth helped to expand the restaurant's client base by an impressive 24%, proving that Upside effectively resonated with the targeted audience.
Sales growth: The increase in patronage resulted in a significant 5% rise in total sales. Notably, 4.9% of these sales were directly attributable to Upside's strategies, adding a substantial $87K to the restaurant's revenue.
Customer loyalty: Thanks to Upside's customer engagement tactics, Sports Page saw a +60% increase in trip frequency, with existing customers spending +70% more than usual.
Strong return on investment: Sports Page Bar & Grill saw a 70% return on its investment in Upside's program. This result underlines the cost-effectiveness of Upside's personalized promotions and engagement strategies.

Sports Page owner, Becky Rademacher, celebrated Upside's commitment to prioritizing business profit, saying:

“I love that Upside backs the whole program. You say “If it's not working for them [retailers], then we pay for any non-incremental transactions", and that's huge because a lot of vendors wouldn't do that. It gives me more confidence in the program and partnership”.

Restaurant

Business Owners