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Fuel wholesaler gains new customers and $90K net profit

New Distributing leverages Upside's digital marketplace to attract new customers, boost sales, and maximize profits

Fuel wholesaler gains new customers and $90K net profit

New Distributing leverages Upside's digital marketplace to attract new customers, boost sales, and maximize profits

Fuel wholesaler gains new customers and $90K net profit

New Distributing leverages Upside's digital marketplace to attract new customers, boost sales, and maximize profits

June 2022

Key results

53%

Return on investment (ROI) and $90K net profit

1 million

incremental gallons

56%

of transactions on Upside were made by new customers, with 13,000 total customers

The challenge

Expanding customer base and increasing sales

New Distributing, a well-established fuel wholesaler in Victoria, Texas, saw costs rising and wanted a partner to help them create an additional revenue stream that would offset those rising costs. They sought an innovative solution to expand their customer base, and to incentivize existing customers to visit their c-store profit centers more often, driving more transactions and improving overall profitability.

Upside solution

Personalized promotions for better engagement

Partnering with Upside, New Distributing harnessed the power of personalized promotions to engage customers effectively. By tailoring promotions to individual preferences, they created a strategic approach that maximized customer engagement and contributed to overall business growth.

resultS

Customer growth and increased profitability

Through their partnership with Upside, New Distributing achieved impressive outcomes, including:

53% return on investment (ROI)
$90K in net profit
1 million incremental gallons sold

This was made possible by attracting new customers and incentivizing existing ones to transact more frequently. As a result, New Distributing experienced a 1.4x increase in transaction frequency and a 1.8x increase in monthly consumer spending. These results demonstrate how Upside' successfully contributed to customer growth, increased profitability, and overall business success.

“Upside’s promotions are a valuable tool to help us drive more transactions. By combining Upside’s fuel & c-store products, we not only are bringing new customers to the pump, but also incentivizing them to go inside; Upside is instrumental in driving new profit in our high-margin c-store business.”

Mark Mullen
Senior Director, New Distributing

Fuel & C-store

Business Owners

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Retailer profile

Partner

New Distributing

Industry

Fuel & C-store

Location

Victoria, Texas

Number of sites

41 gas stations and c-stores

Joined Upside

September 2019

June 2022

Key results

53%

Return on investment (ROI) and $90K net profit

1 million

incremental gallons

56%

of transactions on Upside were made by new customers, with 13,000 total customers

The challenge

Expanding customer base and increasing sales

New Distributing, a well-established fuel wholesaler in Victoria, Texas, saw costs rising and wanted a partner to help them create an additional revenue stream that would offset those rising costs. They sought an innovative solution to expand their customer base, and to incentivize existing customers to visit their c-store profit centers more often, driving more transactions and improving overall profitability.

Upside solution

Personalized promotions for better engagement

Partnering with Upside, New Distributing harnessed the power of personalized promotions to engage customers effectively. By tailoring promotions to individual preferences, they created a strategic approach that maximized customer engagement and contributed to overall business growth.

resultS

Customer growth and increased profitability

Through their partnership with Upside, New Distributing achieved impressive outcomes, including:

53% return on investment (ROI)
$90K in net profit
1 million incremental gallons sold

This was made possible by attracting new customers and incentivizing existing ones to transact more frequently. As a result, New Distributing experienced a 1.4x increase in transaction frequency and a 1.8x increase in monthly consumer spending. These results demonstrate how Upside' successfully contributed to customer growth, increased profitability, and overall business success.

“Upside’s promotions are a valuable tool to help us drive more transactions. By combining Upside’s fuel & c-store products, we not only are bringing new customers to the pump, but also incentivizing them to go inside; Upside is instrumental in driving new profit in our high-margin c-store business.”