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Personalized promotions center the customer while protecting the retailer’s margin; they sit at the intersection of efficiency and fairness.
CMO Adam Salgado and COO Prabash Coswatte say that Upside helps differentiate Heritage Grocers Group in the market, helping them generate a 75% return on investment.
The new Upside dashboard not only helps you see the value of the Upside program, but also helps to raise the bar for performance measurement across all your business partnerships.
The Upside Dashboard gives you and your team the data you need to make smart decisions and prove the incremental impact of every dollar you invest in Upside.
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