Trends from 1B transactions. Download the 2024 Consumer Trends Report (as seen on The Today Show). Get your copy
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Watch webinar
Consumers & Loyalty
Join Upside for a two-part webinar series that highlights the latest insights on loyalty programming, featuring perspectives from industry experts.
What we covered:
Learn about today’s buyer preferences from thousands of customer survey responses
real-world transactions
See what millions of transactions nationwide say about how customers are actually behaving
Hear first hand about their loyalty investments in an effort to change buyer behavior
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What's working in loyalty and what's not?
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Overview
Consumers are hungry for value, and to find it, they usually look to loyalty. But holding a membership doesn’t mean they behave loyally. What we covered:
- What consumers say they want out of loyalty
- The differences in buying behavior between loyalty and non-loyalty members
- What retailers can do to amplify what’s working and change what’s not
PhD Economist at Upside
Partner Solutions at Upside
Overview
Hear from respected retail veterans across industries about how they are:
- Solving for the gap between loyalty membership and loyal behavior
- Getting existing loyalty members to visit more often and buy more when they do
- Measuring success for their existing loyalty investments
VP of Revenue, Terrible’s
Pizza Hut franchisee
CIO, Save A Lot
Partner Solutions at Upside
The retailer perspective on consumers and loyalty
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GetGo & Upside: Live from NACS
GetGo SVP Joel Hirschboeck talked with us about changing behavior at the pump and converting uncommitted customers into loyal ones.
Here’s what you can expect
Understand the critical differences
Add nuance to the national conversation
Determine the right path forward
Find the intersection of efficiency and fairness
Unlike alternatives that can invite scrutiny and erode trust in the brand, personalized promotions find the win-win. In this webinar, an Upside expert and restaurant executive will explore how personalized promotions center the customer and protect the business’ margin.
Join the conversationGetGo & Upside: Live from NACS
GetGo SVP Joel Hirschboeck talked with us about changing behavior at the pump and converting uncommitted customers into loyal ones.
What we covered
Economic sentiments and behavior changes
Price sensitivity breeds “uncommitted customers”
Loyalty and pricing: Areas ripe for growth
What you need to know about today’s consumer
The number of uncommitted customers is growing — and they make up a majority of today’s shoppers. To win more of their transactions, you have to understand who they are, how they shop, and what they want. We have the data.
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Meet the speakers
Dr. Thomas Weinandy
Dr. Weinandy is a Research Economist at Upside, providing valuable insights into consumer spending behavior and macroeconomic trends for the fuel, grocery, and restaurant industries. With a Ph.D. in Applied Economics, his academic research is in digital economics and brick-and-mortar retail. He is currently writing a book on leveraging AI for business intelligence.
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Hayley Miller
Hayley Miller is a Solutions Engineer at Upside with a deep background in retail strategy and growth. Throughout her career, Hayley has specialized in helping retailers navigate market dynamics and consumer trends to identify and implement effective growth strategies. Her expertise spans various aspects of retail operations, from account management to sales, enabling her to provide comprehensive solutions tailored to each client’s unique needs.
GetGo & Upside: Live from NACS
Watch on demand
GetGo SVP Joel Hirschboeck talked with us about changing behavior at the pump and converting uncommitted customers into loyal ones.
What we covered
Here’s what you can expect
Why foot traffic is changing
Providing value without hurting profit
What’s working and what’s not
Meet the speakers
GetGo & Upside: Live from NACS
Watch on demand
GetGo SVP Joel Hirschboeck talked with us about changing behavior at the pump and converting uncommitted customers into loyal ones.
What we covered
Here’s what you can expect
Who is the “uncommitted customer”?
Personalization as the key to loyalty
How is Giant Eagle winning uncommitted customers?
More visits, more spend
When GetGo started working with Upside, it saw a 12x increase in visits from its least loyal customers. Of the new and non-loyalty shoppers Upside brought to GetGo, over 60% joined myPerks. See the retailer’s full results here.
Meet the speakers
GetGo & Upside: Live from NACS
GetGo SVP Joel Hirschboeck talked with us about changing behavior at the pump and converting uncommitted customers into loyal ones.
What we covered
Here’s what you can expect
Who is the “uncommitted customer”?
Personalization as the key to loyalty
How is Giant Eagle winning uncommitted customers?
More visits, more spend
When GetGo started working with Upside, it saw a 12x increase in visits from its least loyal customers. Of the new and non-loyalty shoppers Upside brought to GetGo, over 60% joined myPerks. See the retailer’s full results here.
Meet the speakers
Request a demo
Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.
