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How to turn loyalty members into super-users

How to turn loyalty members into super-users

There’s a gap between loyalty membership and loyal behavior, but there’s a big opportunity to win more visits and more dollars to your store. What’s inside:

  • How loyalty membership actually influences shopping behavior.
  • The size of the gap between your average loyalty customers and your loyalty “super-users.”
  • What retailers can do to close that gap and boost the value of their loyalty programs.

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Find out how to make more super-users out of your loyalty members.

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How to turn loyalty members into super-users
How to turn loyalty members into super-users

Most loyalty members actually behave like any other customer

Data from one top grocer shows that measuring success with sign-ups leaves money on the table.

Loyalty customers’ visit frequency may be lower than you think

70%+ of loyalty members visit less than twice a month, or not at all. And more than 50% of members churn within 12 months of sign-up.

Your most important loyalty member is your “super-user”

Though super-users make up 22% of your loyalty membership, they generate 46% of your total transactions and revenue (not just from loyalty).

Find out how to get more out of your loyalty program by creating more super users.

Dig into the data

Download our report, with insights into how to turn more loyalty members into super-users.