Consumers are more empowered than ever before either not to buy fuel or to find stations that offer cost relief. In this declining fuel market, the only way to win new customers and grow your business is to shift customers from competitive locations to yours.
Upside connects you with millions of people through multiple channels to deliver profitable, incremental customers. Our personalized promotions motivate new customers and incentivize your existing customers to spend more, more often. Top retailers have seen a 6% lift in volume within their first year.
Upside provides you with exclusivity zones around your sites that prevent competitive locations from joining the Upside app. Your sites can capture more gallons and profit without lowering your sign price and cannibalizing your expected customers. The platform is growing quickly and only 30% of stations in a given area are eligible to participate in the program. The time to join is now.
Upside uses the anonymized transaction logs you already have to operate our product — there are no integrations, no work from IT or Operations, and no maintenance. Users claim their offer in the Upside app or one of our partner apps, swipe their card as usual, and Upside matches their receipt with your transaction logs. You can monitor your performance in your on-demand dashboard.
Upside does not charge for clicks or impressions, and there’s no participation fee. Our priorities are aligned so you earn net profit on proven transactions.
Our unique incremental measurement methodology allows us to determine the incremental transactions they wouldn’t have received without Upside
All consumer promotions are within your available margin so you earn more than you spend. If a transaction is not incremental to your business, you don’t pay.
Guide fuel customers into high-margin profit centers like your c-store, car wash, or restaurant. Retailers that launch Upside for c-store see a higher pump-to-store conversion, and outperform fuel-only sites by almost 40%
Upside analyzes hundreds of millions of transactions each year. Access our library of resources, insights, and business intelligence developed from those data sets.
Upside’s Consumer Spend Report featured a new consumer survey about economic sentiments and household finances.
Upside’s Consumer Spend Report featured a new consumer survey about economic sentiments and household finances.
Breaking down Upside's inaugural Consumer Spend Report
Breaking down Upside's inaugural Consumer Spend Report
Transaction data from more than 1,700 c-stores shows demand is actually in decline. We contextualized the numbers and interviewed consumers to find out what’s behind the shift in shopping behavior.
Transaction data from more than 1,700 c-stores shows demand is actually in decline. We contextualized the numbers and interviewed consumers to find out what’s behind the shift in shopping behavior.
Request a demo of our platform with no obligation. Our team of industry experts will reach out to learn more about your unique business needs.